The article “The experiencescape of integrated resorts in Macao: Scale development and validation” jointly by Chunli Ji (MPU) and Libo Yan (MPU) has been published in Journal of Vacation Marketing (SSCI).
Based on the conception and dimensions of experiencescape proposed in a recent work, this study develops and validates a six-dimension scale of experiencescape in the context of integrated resorts in Macao. The validated dimensions include hospitality, the natural element, cultural proximity, social interaction, the multisensory element, and amenity. In contrast to previous studies focusing on certain aspects of integrated-resort experiences, this study provides a holistic understanding of the experiencescape. The scale of the integrated-resort experiencescape facilitates future research into the relationship between guests’ comprehensive experiences of integrated resorts and their corresponding behaviours and intentions. The theoretical and practical implications of the integrated-resort experiencescape scale are discussed.
The article can be read here:
https://doi.org/10.1177/13567667231206694