The article “Changing brands and impacts on Las Vegas: Messages for Asian gambling destinations” jointly by Lynn Marie Jamieson, Brandon Douglas Howell (both from Indiana University Bloomington, USA) and Carlos Siu Lam has been published in the Asian Education and Development Studies (Scopus).The purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other gambling destinations, particularly in the Asian market.
The article can be read here:
https://www.emerald.com/insight/content/doi/10.1108/AEDS-06-2021-0118/full/html